TMI Mission Statement

From our inception in 1995, TMI has recognized the need for sustainability in recreational water, and concentrates on reducing the carbon foot print and energy usage of each Aquatic Center that we work with.

Our mission has been to promote the advancement of sustainable aquatics. We utilize Salt Pure® chlorine generation equipment along with Salt Synergy® UV and Chemistry Controllers to create the most pleasurable and healthy water possible, while reducing the amount of chemicals that are added to the water.

By focusing on “Partnering” instead of the traditional approach to pool service, our goal is to educate your aquatic staff in all aspects of TMI equipment and make your facility self-reliant, capable and confident in the day to day operations of the pool. We are available to visit the site but, as a general rule, find this is not necessary. We employ tools such as “Virtual Training” to provide a low cost solution to client education.

We actively look for better ways to accomplish these goals while being more sustainable.

In addition to having CPO® Inspectors and Instructors, at TMI every employee is CPO® certified. Our focus is teaching students proper chemical balance instead of simply “throwing chemicals at the pool”. Through proper instruction we know that each of our students walks away aware of how their pool works and has a firm grasp on day to day operations.

Additionally we focus on environmentally sound business practices; reusing 100% of ALL received packaging supplies, all office and mailed documents are printed on paper with 70% post-consumer materials, and all non-essential documents are left as files in the computer system.

Our computer systems, phone system, and printers have all been selected because they use the least amount of energy possible, and are configured to conserve energy when not in use. While our building uses only low energy bulbs and appliances, we off-set our utilities with solar technology.

TMI’s Founders


Timothy is co-founder and Managing Director of TMI. Timothy is responsible for the technical side of the company and focuses on relationships pertaining to business development.

His business history is the blend of practical experience in fields ranging from construction in Africa to off-shore oil platforms in the North Sea, to renewable energy in the installation and sales of Solar Heating in S. California; to the corporate boardrooms of America during his decade long tenure with Bank of America in their Securities Service division of Mergers and Acquisitions. It was during this phase of his career that he was instrumental in designing the support structure of Master Limited Partnerships that helped the Bank to distinguish itself from others in the field. Timothy was privileged to hold the position of President of the San Diego Chapter of Corporate Secretaries for public corporations in 1987 – 1988.

But it is TMI Salt Pure® that Timothy is most proud of in his list of accomplishments.

It was when Timothy swam in a pool in Kihei (that was sanitized with a chlorine generator), in early 1990 that the vision of Salt Pure® was born; and it was the struggle to be recognized in the commercial aquatic field that defined who TMI was going to become.

Through his varied business experience Timothy learned many of the basic tenets that now drive TMI, but the most profound lesson he learned was that if you treat your customers and business associates in a moral manner and put client satisfaction before revenue generation, you will create a sustainable corporation built on strong ethics.


Michele PetschAs co-founder and the Financial / Marketing Director for TMI Salt Pure® Corporation, Michele is  responsible for overseeing the day to day operations of the organization specifically as it relates to financial & administrative functions. This includes database & systems management, information management, marketing and bidding.

She graduated from Natal University in South Africa in the 1980’s with an Honors degree in Economic History and from the Graduate School of Marketing in Durban in the same decade.

Timothy and Michele share similar views on the symbiotic relationship between client satisfaction and revenue generation and they continue to work together to create a sustainable corporation that is both socially conscious, fair minded and forward thinking.  Together they continue to strive to become stewards of the environment to the best possible extent while protecting the interests of the entire TMI community, which includes the customer base  staff, and representatives around the country.